Media was invited, as well as politicians and celebrities, because we knew the best campaign that could be done, was asking all of them to try Magic Lens and remind them that the value of seeing does not have a price.

People had a hard time accepting the cruel reality where blind people were scammed in an everyday basis. However, due to being a technological innovation, everyone was talking about it, making line to try Magic Lens and feeling hopeful about ending this shameful situation blind people faced.

More than $1,000,000.00 in Free Press,

10 million internet impressions and popular use of the #ElValorDeVer - (#TheValueOfSeeing)

Even better, in one month after produced and given Magic Lens to the blind sellers, the scams were eliminated completely.

Thanks to the reports media made, society could “see” all the risks that blind people have to deal with if they want to be independent. Also, now people are paying attention when there is someone selling lottery tickets, because they are reminding everyone what is the value of seeing.