“Don’t Blink” took the two hour live-streamed new product launch event where the iPhone 7 was introduced and condensed it down into a kinetic, 107 second, type-driven, speed reading challenge designed for social media.

The video launched immediately following the Apple September Event on social media channels like Twitter and Facebook. It was also uploaded to the Apple YouTube channel. Within the first 7 days it was viewed over 53 million times.

109 Million Views. 815k Shares.

Facebook: 90M views. 27% earned, 44% from Android devices.

Twitter: 13M views. 40% organic shares.

YouTube: 6.5M views, 42% from Android devices, Average 77 second play through (72% of video.)

Don’t Blink was the most viewed video on Youku Apple Brand Channel ever and the most shared video on WeChat the day it launched in China.

The style and speed of "Don't Blink" was replicated and spoofed by fans in many different languages around the world.