Cannes Lions
ANNÉ KULONEN, London / LEICA / 2020
Overview
Entries
Credits
Execution
What’s the essence of night? Enigmatic and intoxicating, dangerous but dangerously addictive, it’s dark and dirty yet beautiful and full of light. It’s this juxtaposition that I tried to capture in my score for ‘Like the Night’ for Leica.
The brief was very open, simply telling me to take inspiration from the concept of ‘night’ and create a score that captured the essence of it. A lack of parameters like this is exciting but also very daunting, so finding the right tonality and pace for my voice recording of Byron’s poem was crucial, providing a strong emotional core for the piece to build from.
Like the night itself, the score needed to be unpredictable and full of contrast; harsh and smooth, acoustic and electronic, simultaneously choppy and distorted, but still with beauty and emotional charge, something intriguing where you don’t quite know what’s coming at you from around the corner.
Similar Campaigns
12 items