We made differents actions in this campaign:

- The first action is a controversial comment by Rosita Gómez in a post on DEMUS, she said that victims of rape are guilty of this act, maybe because they are flirty. So the users are outraged and discussed against Rosita.

- We made a website with statistics, the activity of DEMUS like organization and communication points for victims of rape.

- The second action is a video, this explains how we worked the campaign

Total impressions: 2,250,139

Higher range achieved by a single post: 275,840

Total interactions: 12,880

The post campaign had more interactions than the past 90 fanpage added posts, 357% growth in the average number of new fans after the launch of the campaign. Growth of 94% in the average interaction in a publication, following the launch of the campaign.