www.saveourtigers.com has 216,249 registrations and growing.The site registered 2,248,545 page views, out of which 63.61% was direct traffic.The site got 616,719 unique visitors.The facebook page for the campaign ‘Stripey the Cub’ has 236,193 fans and growing.In addition, huge number of tweets from Indian celebrities and extensive media coverage added to the impact of this campaign.The hype created by the campaign urged the Indian government take stern actions against poachers and levy heftier fines.The ‘tiger’ became part of more and more Indian conversations. It now has a growing constituency.