Cannes Lions
AMVBBDO, London / DEPARTMENT FOR TRANSPORT / 2017
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Description
“The film showcases a number of scenarios where two objects are on a collision course culminating in an HGV making a left hand turn.
The idea is that as a cyclist, getting between a lorry and a left turn is the equivalent of getting between the other scenarios that we see.
These include two boxers lining up a punch, a butcher with a knife and a joint of meat, a cartoon character between two girders etc.”
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