Sri Lankans have a ‘sweet problem’ that is killing them.

Over 4 million Sri Lankans are Diabetic.

And the repercussions are deadly.

Death due to heart strokes. Amputations & blindness.

So on World Diabetes Day, the Diabetes Association of Sri lanka (diabetessrilanka.org) briefed us to come up with a campaign to shock people out of their sweet coma.

The budget was very limited so we had to think small, clever & guerrila-ish

We identified the target as people who drink spoonfuls of sugar with their tea & coffee . On World Diabetes day, we tied up with major & popular cafes in Colombo and replaced their sugar sachets with ours.

This was to be a one day stunt, but some cafes were so impressed with the response & positive feedback they got from their customers that till today they use our sachets.

On World Diabetes Day, the Diabetes Association of Sri Lanka tied up with popular cafes in Colombo and replaced their sugar sachets with specially designed ones that spread awareness of the dangerous repercussions of sugar and Diabetes related complications.

The sugar sachets were designed as human silhouettes. When people tore along the perforated lines, that ran across the limbs or the eyes, the message printed at the back was loud & clear.

- Every year, 2.5 million people living with Diabetes go permanently blind

- Every 30 seconds, a leg is amputated due to Diabetes

On World Diabetes day, we tied up with major & popular cafes in Colombo and replaced their sugar sachets with ours. The sugar sachets were designed as human silhouettes. When people tore along the perforated lines that ran across the limbs or the eyes, they tore the body parts. At the back were shocking facts.

The timeline was one day- World Diabetes Day. Nov 14, 2015. But some cafes were so impressed with the response & positive feedback they got from their customers that till today they use our sachets.