Diakonie, one of Germany’s largest charities, wanted to highlight this fact to the general public. With them, we developed a strategy where everyday people came face to face with the realities of homelessness. Teaming up with two international-designer hotels (The Goldman Hotel & The Levis Hotel), we demonstrated how quickly people can end up without a home, sleeping rough on the streets.

The action continues to be a great success, gaining television coverage and signigicant donations in the process.