Aviva France takes the floor after 2 years of silence with a new global campaign breaking the traditional codes of the insurance sector. The insurer asserts itself as a real trusted partner by inviting the public not to wait for the moment when everything switches to check the general conditions of its insurance, through three films. Between dream and reality, the spectacular films show three situations of disaster, a water damage, a car theft and the burning of a business by transporting us literally and metaphorically in people's emotions as they undergo them. Cinematographic films that place empathy, emotions and customer satisfaction in the foreground and can be seen behind the scenes.