Cannes Lions
GSW, New York / AMGEN / 2020
Overview
Entries
Credits
Background
Healthcare professionals doctor treating immune thrombocytopenia (ITP)
Execution
The art direction attempted to blend fantastical with realistic. The imagery was created all "in camera" with no CGI work done. Full sets were constructed "practically" and shot on set fully intact. We want to create a sense of what could be for the patients doctors treat but present it in a way that didn't seem unattainable.
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