We filled New York’s streets with our special brand of the city’s staple Hot Dog stands -‘Trojan Pleasure Carts’. Then we used them to host the world’s largest ever vibrator give-away.

First we built the hype, superstar DJ Howard Stern announced what we were doing and directed everyone to our Facebook page where they found Pleasure Cart location updates.

Hundreds of people lined up within minutes.

By the time we got to our second locations the crowds were so big the authorities shut us down, proving that it’s the authorities that are the prudes, not New Yorkers.

The story grew even bigger, hitting major news channels, landing the cover story of the NY Post and sending Twitter and Facebook crazy.

Two days later, we followed up with ‘Thank You New York’ ads on posters and in the newspapers, just to remind people who was behind their new favourite toy.

We delivered a massive 33% increase in revenue.

Trojan website visits were up by 50%.

Over 10,000 vibrators were given away, but most importantly we started a conversation that travelled across newspapers, the airwaves, Facebook and Twitter. Over 700 million impressions were generated in just four days. This was a conversation people wanted to take part in.

The Pleasure Carts are now touring the US, and have visited Seattle, Miami, Las Vegas, Boston, Chicago and Washington DC.

Now that’s a happy ending…