We take the listener on an emotional journey with the characters. You begin to empathise with their stories and the tragedies that keep them apart. Towards the end, the true identities of the characters are revealed as insects. Doom Multi Insect Killer is portrayed as the powerful ‘force’ killing them. The product name (Doom) and tag line (Fast…Deadly) are woven into the story so it becomes part of it and comes across more as a narrative than a traditional ad.