Cannes Lions
IMPACT BBDO , Dubai / MARS / 2014
Overview
Entries
Credits
Execution
We partnered with Dubizzle.com, the region’s leading classifieds website. We took over the landing page with innovative banners that actively helped promote and thereby sell promptly, items people had purchased under the influence of hunger.
They items could be uploaded in just a few clicks through the banners.
The banners converted any item uploaded into a prime space ad on the same website. The prime space ads announced ‘this item was purchased under the influence of hunger’ along with the asking price. Clicking on them, took site visitors straight to the item’s classified page where they could make their bids.
Outcome
In the week-long duration the campaign ran, we received 200+ submissions which were viewed by the tens and thousands of visitors to the site everyday.
The interactive banners attracted a click through rate of almost 5 times that of the industry standard.
80% of the items posted, were sold on the very same day.
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12 items