Cannes Lions
McCANN BUENOS AIRES, Buenos Aires / SODIMAC / 2016
Overview
Entries
Credits
Description
We created a special catalog of a door size.
The catalog front has a 3D picture and it creates an optical effect : if you take a look, you´ll not see a door but a very cute living room decorated by Sodimac Homecenter. When the house owners arrive, they will be surprised to see their house doors "open" and a new living room inside.When they discover the trick and remove the paper, at the back they can see each furniture with its code and price to buy them at Sodimac Homecenter.
Execution
We stuck the special catalog on houses doors, creating an optical effect that surprise people who see their house doors "open" and a new living room "inside".
- 3 days action.
-Sodimac Homecenter influence zones.
- Massive.
Outcome
- 80% printed catalogs.
+ 23 visits at Sodimac.com
+ 20% traffic at Sodimac Homecenter proximity stores.
+15% sales.
Similar Campaigns
12 items