Cannes Lions

Doors

McCANN BUENOS AIRES, Buenos Aires / SODIMAC / 2016

Presentation Image
Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

We created a special catalog of a door size.

The catalog front has a 3D picture and it creates an optical effect : if you take a look, you´ll not see a door but a very cute living room decorated by Sodimac Homecenter. When the house owners arrive, they will be surprised to see their house doors "open" and a new living room inside.When they discover the trick and remove the paper, at the back they can see each furniture with its code and price to buy them at Sodimac Homecenter.

Execution

We stuck the special catalog on houses doors, creating an optical effect that surprise people who see their house doors "open" and a new living room "inside".

- 3 days action.

-Sodimac Homecenter influence zones.

- Massive.

Outcome

- 80% printed catalogs.

+ 23 visits at Sodimac.com

+ 20% traffic at Sodimac Homecenter proximity stores.

+15% sales.

Similar Campaigns

12 items

Hijacked Highway

McCANN LIMA, Lima

Hijacked Highway

2018, SODIMAC

(opens in a new tab)