The rugged yet beautiful countryside of Northern Ireland provides the perfect backdrop for the mythical land of Westeros. It’s this wild landscape that brings the show to life.

In January 2016, a major Game of Thrones filming location was hit hard by Storm Gertrude. Amidst the devastation, one thing remained. Wood. And lots of it.

Over 10 weeks, we transformed the trees that fell there that day into 10 beautifully crafted, bespoke doors. Each depicting an episode from GoT season 6. Every week a new door was installed at the beating heart of a Northern Irish community – the local pub of a GoT filming location.

Each of the doors now act as a distinct marker, guiding visiting fans to the biggest GoT filming locations across Northern Ireland, while simultaneously revealing the story of the shows sixth season.

While the world’s media were mourning the loss of these historic trees, we salvaged the wood and used it to build a lasting legacy for fans.

To create the doors, world-class illustrators were given access to plot lines and story details a few days before each episode aired. The illustrations had to be highly relevant, without being so overt as to give away spoilers – so finding a subtle balance was crucial. As well as being inspired by the show, their designs also reflected historical Celtic symbolism and local flora as a tribute to the filming locations of Northern Ireland.

Each of the finished doors was then hung and photographed before being unveiled to the public online and on location - the same day that the corresponding episode aired.

Together the doors now form a pub-crawl through season 6 that spans the length and breadth of the country.

Tourism Ireland was welcomed into Game of Thrones fan culture, generating an excess of over €17m in earned media from a €140K budget.

As a result, 2016 proved to be a record year for visitors to Northern Ireland with an 8% increase over 2015, and an additional 300k clicks to Ireland.com.

Contiki and other major independent tour companies across the world have set up tours of all 10 doors, receiving bookings from as far as Japan, the US, and Australia.

All of the pubs reported close to a doubling of profits since the trail was completed, and

an independent report commissioned to assess the impact of GoT driving incremental visits estimated an additional 55k annually, worth in excess of €20m.

MTV: “The Irish Game of Thrones pub crawl is literally everything”

Cosmopolitan: “You NEED to know about this Game of Thrones pub crawl”

126,000,000+ People Reached

17,500,000+ Views

250,000+ Engagements