Cannes Lions

TOTO 3 LOTTERY

GREY CHILE, Santiago / POLLA CHILENA DE BENEFICENCIA / 2012

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

Toto 3 is a lottery game which you can win 3 times in one day.

The campaign is based on very brief radio adverts, focused on funny problems you have when you win a lot of money. The adverts will play in the same hour as the lottery draws.

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