Cannes Lions
ALMAPBBDO, Sao Paulo / ELMA CHIPS / 2012
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Film starts with young people having fun in a basement, they are eating Doritos. One of the boys, who is strong and is wearing a sleeveless t-shirt stops in front of a mirror and begins to exercise his chest muscles, right and left, to the beat of electronic music. The beat of the music becomes more intense and he begins to move his breasts together following the rhythm with his head. A pack of Doritos appears in front of his face.
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