Cannes Lions
THE MILL, Los Angeles / FRITO LAY / 2021
Overview
Entries
Credits
Execution
Our VFX team created a fully CG version of Matthew McConaughey's body. For the all-important authentic facial performance, multiple expressions were then stabilized, combined and re-projected onto the CG geometry. One of the most challenging shots was the vending machine sequence. Through some sophisticated compositing our team built a smooth transition from flat Matthew to his real, 3D self. His hand was a specific focus for our team, transforming the flat features to live-action, using texturing and lighting to bring it to life.
Similar Campaigns
12 items