Cannes Lions
BLUE MARS, Frankfurt / ARCOR & CO. / 2002
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Flash banner where the animation isn't limited to the window contents but extends to the window itself. It's an appalling technology that perfectly transports the banners message: a how-to on ordering and installing Arcor-ISDN flatrate. The banner is aimed at internet newbies and intends to overcome fears of technology which is also reflected ini the light-hearted cartoonish look. Critical challenges were the exact timing of the flash movie, the tight integration of java script into the concept, the adjustment to various browsers (like, no resize in Netscape 4.7) and - of course - a small file size.
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