An epic, 4-minute rock promo to launch our latest campaign for Doritos: a promotional tie-up with Xbox and Guitar Hero. The campaign was fronted by a deluded, wannabe rock star character we created, 'Alan', whose life story is the subject of the centrepiece rock video.

We decided to give everyone in the UK the chance to play live online dodgeball to help find the UK’s best dodgeball team. To do this we designed and built eight Dodgeball cannons capable of being fired in real-time (with as miniscule a time-lag as possible) from any computer in the UK. This was one of the largest live streamed video competitions ever attempted.We invited real-life amateur dodgeball teams to come and stand before our arsenal of cannons and play live against the nation. And it wasn’t only real dodgeball players we shoved into the firing range. We also gave Doritos fans the chance to shoot at people they really wanted to hurt. Timmy Mallet, Jodie Marsh and even Nikkie Graham entered the shooting gallery only to return bruised, bumped and battered.

Over the 30 days of the live competition the public could continually get involved or simply watch the action as it happened. In total we had over 300,000 site visits, resulting in 91,000 live games being played and a massive 593,000 balls being fired.By the end of May we had found our winning team – The Leeds Hawkeyes. For these six lads from Yorkshire the adventure had only just begun as we flew them to Las Vegas for a World Championship decider against the US Champions – The San Diego Crossfire.