All creative was designed in an agenda format, updated weekly according to that week’s Doritos events. Mass media was used every week to show that week’s agenda.For New Year’s night countdown, all the creative material was prepared by TV channels and radio stations, according to their own content, with their own approach for Doritos, thus Doritos became a part of that media, and countdowns were updated everyday, every hour.

1,200 applications made for Doritos MTV Turkey VJ search.10,000 new members, entered Doritos’s website during campaign.

12,000 guests went to launch party, 200 Doritos ticketed.

2 winners were announced at MTV Turkey launch party, under Doritos branding.

The total cost of the campaign was less than 1 month TV campaign.