Cannes Lions
BBDO RUSSIA GROUP, Moscow / FRITO LAY / 2009
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Description
Suhariki (crispbreads) are a traditional Russian snack that have been around for ages. HrusTeam (CrunchTeam) has the perfect crunch that will "crunch" any kind of problem. With the help of star comedian Pavel Volya (Nevski), we show how of one of the great Russian victories - the 1242 battle on Lake Chudo, where Alexandr Nevski defeated the Teutonic invaders - was won by the power of the crispbreads.
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