Cannes Lions
DIAMOND OGILVY, Seoul / DOUBLE A INT'L NETWORK / 2009
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Double A has been a trusted brand among office workers in Asia and will launch globally. So, the company has arranged a special session for all advertising agencies from all countries to present their creative ideas that could be the global campaign. The Top 5 ranking Storyboards that can creatively express Double A's brand position will be developed as a global Double A TVC. And these campaigns have been selected finally which creatively reflect to Double A’s brand position based on the “No Jam” concept globally.We see a woman get stressed at work when a colleague says she looks good and she thinks he is implying that she does not look good all the time. Super: No Jam No Stress.
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