Double A is known as a kind of quality copy paper with it’s slogan ”No Jam”. To prove that, what we will do is to start a “Double A No Jam challenge” by an interesting experiment

First of all, We filmed a musician performing a melody on the guitar. Then we reproduced every frame of the video onto pieces of paper in running order. Finally we photocopied every piece onto Double A Quality Paper to create an animation that synchronises with the musician performing the same melody once more.

Double A NO JAM Challenge" video was re-posted thousands times on WeChat platform in its first day of launching, viewed more than 20,000 times on YouTube and YouKu within one week. As an interest-based content, the propagation effect had gone beyond the client's expectations.