Like we have seen in so many news broadcasts and documentaries, when we get criminals to confess their crimes, they have their face hidden and their voice altered so nobody knows who they are. Keeping our Television Spot as close to reality and as raw as we can, we follow those exact norms.

A man we don’t see, talks with a filtered voice and tells us the things he does over the internet, things that immediately send chills down our spine, even if we are not parents. But it gets worse… when the lights come on, it is made obvious that the “danger” looks nothing like what we expected!