Cannes Lions
RÉPUBLIQUE, Beirut / KAFA / 2015
Overview
Entries
Credits
Execution
The website invited viewers to listen to Shawwa's message, but to hear it or, or rather "raise her voice", they had to share the site on their social media platforms. Once shared, viewers were able to hear Shawwa. At any given moment, Shawwa's volume was based on how many people were sharing at that moment. When shares rose, her voice did too - if they dropped, so did her voice. By using the power of the internet, we kept Shawwa's voice alive for as long as people wanted to hear it.
Outcome
Our aim was to raise Shawwa's voice to be loud enough to expose the atrocities domestic workers experience in Lebanon. In the first 6 days, Shawwa's voice was shared/heard by 18,000, sparking a debate across social media, revealing the real, and some unexpected, underlying issues that needed to be examined in order to find real solutions. As of today, laws are yet to be changed, but in the wake of Shawwa, other domestic workers have spoken louder, as can be seen in the newly formed labor union.
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