Cannes Lions

Doubt. Create. Repeat

BISCUIT FILMWORKS, Los Angeles / WETRANSFER / 2021

Film
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The times, as everyone keeps telling us, are unprecedented. But in a new brand campaign from WeTransfer, the company issues a call to the creative community to use this moment of doubt to double up on creativity. The spot stars British actor Adwoa Akoto. She starts off telling us that Machu Picchu recently received a one-star online review. She goes on to pose further questions about other works of art including Van Gogh's "Starry Night" and ask whether we should question everything (Answer: Yes).

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