Cannes Lions
SUPPLY & DEMAND, Los Angeles / WETRANSFER / 2018
Awards:
Overview
Entries
Credits
Description
'The Bunt Machine' follows maker Mac Premo on his journey from building a machine that delivers bunts for his baseball-loving daughter, to turning his creative experience into a one-man play - all while using WeTransfer to share his plans and ideas.
Execution
The story Mac wanted to tell started as a dream (seriously). After a summer’s day playing baseball with his daughter, he decided he should make a “bunt machine” (that’s a machine which recreates a bunt, a baseball shot where the batter just taps ball in front of him or her).
So Mac went to his Brooklyn studio and built it. Nice story, right? But it didn’t end there. The idea felt unfinished. And so Mac wrote a one-man play, roped in a director friend and performed it himself in a New York theatre. The film does a great job in presenting the creative process in all its glory. We see the hard work – in the workshop and the rehearsal room – but we also get an insight into the highs and the lows, the doubt and the exhilaration, the early breakfasts and the late dinners.
Outcome
Because Mac wanted to just turn the camera on his process, he couldn’t be sure where it would all end up. “A lot of the time, the fun is not really knowing how it’s going to work. There’s nobody that wants to hear that; my producer doesn’t want to hear that, my director of photography doesn’t want to hear that, the client doesn’t want to hear that.” But it works. And it works not just because of Mac’s energy and expertise, but also because of the people he brings in as collaborators. The shoot ended up being a weird mix of Mac hanging out with his pals, and creating something together too. And that’s the magic, right there, when ideas come together and grow into something bigger, better and more beautiful.
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