Everybody faces doubt, even car companies and superstar athletes. In fact, since entering the spotlight, both LeBron James and Kia Motors have faced skepticism and criticism.

Despite this, 2016 was a milestone year for LeBron and Kia. He brought home the championship he promised Cleveland with one of the greatest comebacks in sports history. In turn, Kia introduced its

strongest lineup ever, a fleet of vehicles full of quality, luxury, and driving ease. And even though both have faced doubt along the way, they’ve embraced it, dealt with it, and used it to fuel their successes.

The spot uses rain as a metaphor for the doubt Kia and LeBron have faced. We watch James deal with criticism and negativity, while a voiceover explains Kia’s philosophy on the topic. The final

moment shows a doubt-free LeBron ripping through the streets of Cleveland, on his way to another historic performance.