Cannes Lions
PREACHER, Austin / WETRANSFER / 2021
Overview
Entries
Credits
Execution
Our film begins as our lone heroine explores the ruins of Machu Picchu. Wait, scratch that, she's actually in a theater, walking on a treadmill, as she regales us with a lackluster review of the ancient Incan citadel. Our heroine soon comes to the conclusion that if someone can remain unimpressed by a wonder of the world, then we still have work to do. We continue to follow our protagonist as she urges the audience to doubt everything.
Finally, we end with our heroine in the upper balcony of the theater, telling us not just to doubt but to get down from the cheap seats, get up on stage and do something about it. We resolve on an empty desk with a computer, inviting the viewer to take her up on her offer to doubt, create and repeat with WeTransfer.
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