Cannes Lions
OGILVY FRANCE, Paris / UNILEVER / 2012
Overview
Entries
Credits
Description
Dove Colour Care is a Hair care range that takes care of coloured hair so that itkeeps both it's healthy texture and colour.We discovered that blind women colour their hair for all the same reasons sightedwomen do; for the way it makes them feel.We chose a blind woman whose heightened sense of touch made her the perfectspokesperson for the product. In her own words she describes how colouring herhair feels.
Similar Campaigns
12 items