The Viral Factory were briefed to create a viral film to build on the successful Lynx/Axe advertising campaign, ‘Spray More, Get More’, in a new dimension for the world wide web.Viral video synopsis:A news reporter goes to Ravenstoke, Alaska to film a most unusual phenomenon. The people of Ravenstoke have resorted to drastic measures to attract more women to their town. They know how scent can attract the opposite sex, so they have sprayed their whole town with Lynx/Axe.