Cannes Lions
INTERONE WORLDWIDE, Munchen / UNILEVER / 2006
Overview
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Description
The webiste presents the product range in combination with relevant information (e.g. ingredients). The video sequences in the background relate directly to the classical campaign. "Bathtime stories" takes the idea of the campaign one step further and allows the user a peek behind the bathroom door. Users can also send in their own version of a bathtime story - a voting on the best stories will be included in the next stage. Overall the website offers an emotional view of the brand´s main message and understanding of beauty.
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