Cannes Lions

Dove | #StopTheBeautyTest​

CHROME PICTURES, Mumbai / DOVE / 2021

Film
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Overview

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Credits

OVERVIEW

Execution

The vision of the Director for this film was to recreate stories inspired by real life incidences of women having been judged by a potential groom & his family over parameters like - weight, colour, height, hair & birthmark. He strongly believed that the message would be conveyed better only if he told it through the lens of multiple women who had faced The Beauty Test and developed the situations for each of the five women. He instilled his magic not just through his some times hard hitting yet sensitive direction but also through some beautifully crafted and captured moments that touch the viewers instantly. The Director ensured that the message is well embraced and we inspire change in the right direction.

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