‘Fast Front Pages’ broke all traditional rules of outdoor, from the deadlines and production process to despatch and installation.

We had just 7 hours to print and install 370 posters across Sydney, Melbourne and Brisbane.

There was no instruction manual for us to follow. We developed a bespoke operating system that worked like clockwork, night after night.

To reach morning commuters we set a deadline of 6am for all panels to be installed.

Newsrooms set the front page around 10pm each night. By 11pm artwork was electronically despatched to dedicated digital printing facilities. We were able to print in 4 hours what would have normally taken 11.

Installers then collected the posters at 3am each morning and posted 370 sites in just 3 hours.

By 6am a new headline sat in every outdoor panel.

This process took place every single day for 8 weeks with 14,400 posters all individually printed and installed.

For the first time in two years News Limited newspapers enjoyed circulation growth of 8% - equating to revenue growth of approximately $36m.

In some instances, sales in newsagents located near outdoor sites grew by a whopping 25%. This is nothing short of amazing.

Feedback from advertisers and media agencies was resoundingly positive. Many stated that newspapers were “back on the radar”.

Bill Athanassiou, Sales Director of JCDecaux said, “This is the most innovative outdoor campaign we've seen. It is the first time in the world a campaign this ambitious has ever been attempted, let alone pulled off.”