Cannes Lions
MADRE, Buenos Aires / MOLINOS RIO DEL PLATA / 2015
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Chocoarroz is a low-calorie rice cookie, so the challenge was to connect with the woman who is careful with her diet, but also likes to indulge in something tasty.
That is what the commercial is about. A glamorously dressed girl dinosaur, a bus, a Chocoarroz and an existential dilemma.
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