Cannes Lions
ARGENTINACINE, Buenos Aires / MOLINOS RIO DEL PLATA / 2015
Overview
Entries
Credits
Description
"Spaghetti should be split with your bare hands." Rambo. "Onions don’t make me cry, they make me smile." Danny Trejo. "You don’t dip the bread, you drown it." Lou Ferrigno. In this edition of "Rock The Pasta", we’ve added one more element to pasta and rock: The man. Because in every brute, there lies a sensitive chef waiting to be discovered.
Execution
The music supported the action of our main character throughout the whole spot and was up to the importance that music has for the brand´s positioning. It is a licensed track.
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