Cannes Lions

DR PEPPER

DEUTSCH, Los Angeles / DR. PEPPER / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

There’s nothing quite like the taste of Dr Pepper. It’s truly a one of a kind drink. And like Dr Pepper, each and every one of us has something that sets us apart – that makes us special. From this truth, we launched our new campaign with a halo spot that celebrates truly one of a kind people – from a model turned boxer to a little girl who mastered a sliding parallel parking move with her bike.

Execution

Dr Pepper licensed the song "Down the Road" by C2C.

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