Cannes Lions
DEUTSCH, Los Angeles / DR. PEPPER / 2013
Overview
Entries
Credits
Description
There’s nothing quite like the taste of Dr Pepper. It’s truly a one of a kind drink. And like Dr Pepper, each and every one of us has something that sets us apart – that makes us special. From this truth, we launched our new campaign with a halo spot that celebrates truly one of a kind people – from a model turned boxer to a little girl who mastered a sliding parallel parking move with her bike.
Execution
Dr Pepper licensed the song "Down the Road" by C2C.
Similar Campaigns
12 items