Cannes Lions

Draw Me A Penis

RETHINK, Montreal / NATIONAL FILM BOARD OF CANADA / 2019

Film
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Overview

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Credits

OVERVIEW

Background

When first having sex with a new partner, 62% of heterosexual women will reach orgasm, compared to 85% of men. On the other hand, lesbian women reach orgasm 75% of the time.

This phenomenon is referred to as the “orgasm gap”. Discovered in 1559, the clitoris has often been the victim of myths or even obscurantism. It was only in 2015 that the first 3-D model of the clitoris appeared. Little discussed in school textbooks, if at all, the clitoris continues to surprise many today. And the studies speak: more educated women are more sexually satisfied. Faced with these facts, we decided we wanted to inform others about female sexual satisfaction.

Execution

We all know what a penis looks like. They’re everywhere and over-represented in pop culture. We used this truth as a catalyst to promote Clit Me, a fun new tool aimed at closing the “orgasm gap”.

This film documents the plethora of penises that can be found in our daily lives with an amusing pacing and a classic soundtrack. This Penis Waltz ends on an underlying truth: we know of a thousand ways to represent the center of male sexual pleasure, but what do we really know about the clitoris?

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