Dreams are not only visual, but also made of voices and sound. This is what makes dreams seem so real. So, we made a place where people can declare their dreams on the web. The theme is the use of the Brazilian traditional good luck charm called the "FITA" that makes dreams come true. We created a website where people can create and share their own FITA on the web with their dreams written on it. We also gathered dreams from athletes going to the world stage of the Olympic Games, and as a result collected many of their dreams.

We used Brazilian soccer star Naymar Jr.as our campaign spokesperson.

We produced a documentary in which he declares his dream that the Brazilian soccer team will win the gold at the Olympics, and exchanges dreams with Brazilian children. We put the documentary on a special website.

Neymar Jr. told his fans around the world about the campaign via an announcement on his Facebook page.

On the website, users could declare and share their dreams with each other. (Period: March 8 2016 to September 8 2016)

We placed a machine at the Panasonic showroom near the site of the Olympics where visitors could create fitas. We wanted visitors to take their fitas home, as a physical reminder to help spread dreams. (Period: August 6 2016 to August 22 2016)

Many users/visitors declared their dreams, with 30,000 real or virtual fitas created.The site received 400,000 page views, and was shared 1.5 million times.

In addition, campaign spokesman Neymar Jr. realized his dream of the Brazilian soccer team winning gold at the Olympics. His passion was shared with the entire world, and embodied the beauty of following one's dreams.