A real-time social media campaign. Being a Latin American brand, we wanted to stimulate brazilians to experience the Latin American DNA. Also, it was an opportunity to reinforce our network and leadership in the region. Everything attached brand's tagline: "Together, further". Our idea was support great athletes from 13 countries - Argentina, Aruba, Bolivia, Brazil, Chile, Colombia, Cuba, Ecuador, Mexico, Paraguay, Peru, Dominican Republic, Uruguay - to go further. As a symbol of this support, each time Latinos athletes reached the dream of winning a gold medal, LATAM would celebrate this achievement with 20% discount on all flights from Brazil to the country of origin of the athlete.

To sucessfully execute this operation, we created the “LATAM Olympic Room", a task force with over 15 professionals that followed the games coverage, monitoring the audience reactions and posting in real-time on LATAM‘s social media channels.

LATAM turned into the most engaging Airline Company in Brasil, registering an index of 148,01/1000 fans ahead of its direct competitors. (Socialbakers). We've reached 51.044.970 people, meaning 56% of Brazil's internet users. Eventhough it was a secondary objective, we managed to cover the investments costs and surpass them in 457%. With ROAS of 4,57, we sold over 25.922 tickets. We generated in tickets almost 5x the campaign's costs.