Cannes Lions
WIEDEN+KENNEDY, London / HONDA / 2018
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Honda's tribute to the “dream makers" showcases the incredible craft and innovation that goes into filmmaking.
Centering around four Honda vehicles, each scene depicts a different film genre ranging from action to sci-fi. The scenes are meticulously crafted at a rapid pace going through different stages of the filmmaking process; from script to storyboards, CGI, grading… ending in a perfectly crafted scene. The process represents an analogy of the passion and relentless pursuit of excellence behind both great films and Honda vehicles.
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