The key to the online-clientele: The Image ConceptThe main objective of the site is to communicate the distinguished image and the philosophy of Dresdner Private Banking (DBPI). The site expresses the commitment of DBPI to build a long-term trustful relationship with its client by providing first class services and guaranteeing absolute confidentiality. The clientele of DBPI is wealthy and difficult to impress by material luxury. Therefore the images chosen represent people in extraordinary situations that money cannot buy.The images of the three main product areas:1. Dresdner Private Banking - Lifestyle = relax and enjoy the beauties of life2. Investment Management - Architecture = People in front of unique architectural monuments to represent human progress, internationality and stability3. Wealth Protection - Landscapes = People in breathtaking landscapes to represent long-termness, distance vision, reliabilityTo give the site additional clearness each navigation level is 'labelled' by placing a different number of images:Homepage = 1 imageArea pages = 2 imagesContent pages = 3 or more imagesThe Flash-based image trailer draws on the metaphor of "music" to visualise the three main product areas. The story being told "From the first note to the finished opus" illustrates how the product areas complement each other and as a sum provide the client with an integral solution.