Cannes Lions
OINK INK RADIO, New York / MADD - MOTHERS AGAINST DRUNK DRIVING / 2006
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MADD is an organization that speaks out against drunk driving. The writer was playing with the over-used phrase, "Lucky to be alive", as folks will often offer when you're a survivor. The ting is, the incident should have never taken place to begin with, so survivors aren't lucky, they're still every bit a victim.
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