Cannes Lions

DRINK DIVING PREVENTION

OINK INK RADIO, New York / MADD - MOTHERS AGAINST DRUNK DRIVING / 2006

Awards:

1 Shortlisted Cannes Lions
1 of 0 items

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MADD is an organization that speaks out against drunk driving. The writer was playing with the over-used phrase, "Lucky to be alive", as folks will often offer when you're a survivor. The ting is, the incident should have never taken place to begin with, so survivors aren't lucky, they're still every bit a victim.

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