Cannes Lions
LEO BURNETT WARSAW, Warsaw / DIAGEO / 2006
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Microsite directed to young people who are very sensitive to warrants and bans. It is to inform them in an entertaining way about the danger of drinking alcohol when driving a car. They meet people and drink alcohol at a virtual party being unaware of the trap - most of them, when leaving a party choose a superb car. For those who are snookered we prepared a surprise. They are forced to have a think about their malpractice of driving when drinking. Those who choose a taxicab will be awarded with a discount for a real taxicab in their city.
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