This film pays tribute to the perseverance behind success and inspires a new generation to hustle for their dreams while celebrating with CÎROC vodka along the way.

The narrative is centered on the true life story of Sean Puff Daddy Combs—the hip hop legend, business mogul and icon behind the CÎROC brand—and how his ambition to climb to the top is mirrored by young entrepreneurs of today.

All of this ladders up to the introduction of the brand’s refreshed spirit of teamwork (“Dreamers gotta stick together, you can’t do it alone”), which led to a new logo design and rallying cry: “Let’s Get It”.