According to the World Health Organization (WHO) falling asleep at the wheel is one of the leading causes of accidents worldwide. 24% of car accidents are due to this cause. Scientists from the University of Seoul in South Korea, and the Journal Environmental Psychology found that smelling coffee improves cognitive ability and optimizes brain analysis and performance. Smelling coffee also wakes you up. That's why at Café Caribe, Chile's number one coffee company, we set out to create a new brand experience that helps sleepy drivers. A new point of contact that is activated for the brand through an aromatic dispenser that smells like coffee and helps improve driver attention, this innovative mug was a gift for any coffee purchase on our website. Where you could also choose the aroma of your favorite Caribbean Coffee. So that no one else falls asleep at the wheel again

Scientists from the University of Seoul in South Korea, and the Journal Environmental Psychology found that smelling coffee improves cognitive ability and optimizes brain analysis and performance. Smelling coffee also wakes you up. That's why at Café Caribe, Chile's number one coffee company, we set out to create a new brand experience that helps sleepy drivers. Introducing; Drive Awake, the first cup of coffee you don't drink, you smell it. A new point of contact that is activated for the brand through an aromatic dispenser that smells like coffee and helps improve driver attention. A coffee cup to keep your car smelling like freshly brewed coffee thanks to the revolutionary innovation with nanoparticle technology, this dispenser cup wakes you up when you are driving, so that no one else falls asleep at the wheel again.

Our goal was to reach all taxi drivers, uber drivers, truck drivers, bus drivers and coffee lovers, who are part of our target group between 25 and 55 years of age, inviting them to be part of a brand experience. tailor made that will help them avoid more accidents caused by lack of sleep at the wheel, in this way the brand builds a great value of loyalty among its target. Drive Awake The first cup of coffee you don't drink, you smell it.

Café Caribe, create a new point of contact that is activated for the brand through an aromatic dispenser that smells like coffee and helps improve driver attention. Thanks to the revolutionary innovation with nanoparticle technology, this dispenser cup wakes you up when you are driving, and you don't have a coffee at hand.A coffee cup to keep your car smelling like freshly brewed coffee. His innovative mug was a gift for any coffee purchase on our website. Where you could also choose the aroma of your favorite Caribbean Coffee: in different aroma, Italian, Mexican, Brasil, Espresso, Traditional. Campaign was launched in the period of May 2022 and consisted of an activation on social networks, to create buzz about the invention, and then start up and promote the coffee cups through ecommerce, through a scale of 1000 units

Response rate: In the first week of launching this innovative solution, the incidence of purchase on the website increased by 36%, there was also a significant increase in the reach of the brand in rss, but what keeps us happier, is that we are contributing with a small great help to reduce accidents due to falling asleep at the wheel.