In the Chilean congress, there are dozens of bills

that are sleeping ...

Fortunately, 173 new congressmen will assume

during the swearing-in ceremony,

that takes place on March 11th.

24 hours before, we invited Chileans to use the Hashtag #WAKEABILL

to personally remind these new politicians

the latent bills that should be awakened.

During the ceremony, we printed the messages of thousands of Chileans in cups of Café Caribe coffee and delivered them to the politicians in their hands.

IMPLEMENTATION

24 hours before the swearing-in ceremony, we launched a tweet with the hashtag #WAKEABILL, to remind politicians of the laws that should awaken.

24 hours later, we personally delivered these messages to the politicians in their hands, printed on cups of Café Caribe coffe.

PLACEMENT:

A tweet with Hashtag #WAKEABILL before the swearing-in ceremony, which aroused public interest.

SCALE:

FREE MEDIA: CNN, CHV, MEGA, PUBLIMETRO, SOY CHILE, SOY VALPARAÍSO, LA CUARTA, REGIONAL MEDIA AND ONG’s FANPAGES.

Business impact

35% sales increase in supermarkets post campaign

Response rate:

Trending topic after 1 hour of the first tweet with hashtag #Wakeabill.

Tons of free media covering

Trending Topic for 2 days.

Impressions: 10 M

Change of behavior: Sales increased by 35%, an historic figure for Café Caribe.

Consumer awareness:

90% of the positive comments for the brand and the campaign.