Truck drivers use several tricks to keep themselves awake, among them, listening to the radio. Because of that, we created a radio ad that used sound frequencies (beta sound waves) which worked directly at brain level. When broadcasted at critical hours of the early morning, it helped drivers stay awake; specifically, truck drivers who have long work shifts.

The radio ad was designed using mostly beta sound waves and 17 to 40 hertz frequencies that work directly at brain level. These sounds generated an improved state of concentration and alertness while listening, helping the driver stay awake at the wheel. This was tested by getting tired drivers in an encephalogram with the help of a neurologist. The results were an increased brain activity, and promotion of a state of alertness.

This ad was broadcasted on a popular truck driver’s nighttime radio station several times, between 4:00 and 6:00 a.m., when most crashes occur, with nationwide reach throughout highways.

Results are still pending since metrics are measured every year. To see the real results of the radio we would have to compare it with the official data that hasn’t been published yet.