Our ads aired exclusively on Saturdays, the perfect day to do anything but sit at home and watch TV. We negotiated with Univision, Fox, ABC, CW and WAPA TV to use the slates that promote their daily schedules. Viewers were led to believe that they were watching their typical network promo, until it was suddenly interrupted with an image of a beautiful landscape and a Ford Escape. A simple call to action drove the message home: Get Out.

Escape sales increased 1% in a segment that was down 19%. (Plaza Motors Report)Maintained rank as top-selling model within Ford brand.

Reinforced Escape’s position as the perfect vehicle for adventure.All with a campaign that cost $17,000 to produce.